Chinese Dragons
BOCOG said the four major reasons for unsuccessful applications Kat popular (Photos)
"Chinese Dragon" is in the Mascot The final round of validation to be eliminated. November 11, from Beijing BOCOG learned that because the image of the dragon in the East-West differences in the Beijing Olympic Organizing Committee of the 53rd Executive Committee proposed to replace with a bird image of the dragon.
According to reports, the Beijing 2008 Olympics Mascot solicitation will begin on Aug. 5, 2004, named after Art selection and recommendation, the panda, tiger, dragon, the Monkey King, rattle, and Fu and other six works, as the direction changes. After modification, the panda, tiger, dragon, the Monkey King, rattle, and the image of a combination of the basic creative direction.
2005 3 25, including "China Doll" (flame, panda, fish, Monkey, Dragon) and other programs, including seven group was submitted to the Organizing Committee. Out of Intellectual property rights Registration, image repeat, do not extend the design requirements for various reasons such careful consideration, the tiger, rattle, and Fu Monkey 4 program was abandoned.
4 29, Beijing Olympic mascot of the 53rd Executive Committee of the revised program was audited, that "China Doll" (flame, panda, fish, Tibetan antelope, the dragon) with the idea of Chinese characteristics. Taking into account the image of the dragon there are differences in the West, the Board recommended that the image of the dragon to replace the image with the birds. Modified, Kite "Yan Jing" shape instead of the "dragon" shape, Beijing Olympics The basic image of the mascot position will be basically completed.
Unsuccessful image: Monkey King: difficult to market development Unsuccessful image: Monkey King - Image Interpretation Monkey King has a high popularity. Hard up the Olympic Games Spirit Admit defeat and the Monkey King character is consistent.
- Debriefing According to reports, the Monkey King was very common in product development, protection of intellectual property experience great difficulties. "Monkey King" in Brand Registered almost all areas, again very little space for development is not conducive to intellectual property protection mascot and market development.
"Monkey King" image was originally designed for two manuscripts. "Fat monkey" is not suitable for sport, "Wang Shou Hou" the body is black, poor and with the other mascot, the yellow into another conflict, and Tibetan antelope. Dai was designed Hat Form, but very ugly monkey wearing a hat, so finally gave up.
Rattle: one leg can not do sports Unsuccessful image: rattle - Image Interpretation Rattle toy is one of the most ancient Warring States period, there were already. From birth to today, rattle toys that mix of instruments and there is no change in shape. Ancient painting, the pattern of the rattle and the rattle of today's most similar. Rattle of social participation is very high.
- Debriefing According to Han Meilin
introduced in the design of action links, rattle to Expert Are not a difficult situation. The bulk of one leg of the rattle is unable to carry a variety of action sports, especially ball games and swimming. Moreover, the China Consumer Association in an important event, once rattle as the mascot. After the final weighing, finally began to abandon the strong demand for a rattle.
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